Real Madrid has rebranded itself and secured a major commercial agreement worth 10 million euros from a new sponsor. The club's new logo features the iconic white and blue stripes that have been synonymous with the team since its founding in 1902.
The new deal will see Real Madrid continue to be sponsored by their long-time partner, Adidas, which is also the official kit supplier for the club. This partnership dates back over two decades, and it is expected to continue for many years to come.
In addition to the sponsorship deal, Real Madrid has also announced plans to launch a new merchandise range in collaboration with a leading fashion brand. The range will include clothing, accessories, and other products that will reflect the club's identity and values.
This major commercial agreement comes after Real Madrid underwent a significant rebranding effort earlier this year. The new branding includes a fresh color scheme, updated logos, and a new slogan, "El Club de la Vida," which translates to "the club of life" in Spanish.
The new branding reflects the club's commitment to modernizing its image and positioning itself as a global powerhouse in football. The move was widely praised by fans and media alike, who saw it as a positive step forward for the club.
Overall, the new deal and rebranding effort represent a strategic shift for Real Madrid. By securing a major commercial agreement and launching a new merchandise range, the club is demonstrating its ability to adapt to changing times and remain at the forefront of the sport.